Rachel Roberts, a well-known expert on Keto Diet, created a particular version of the diet called Custom Keto Diet. Her goal is to help people achieve the body they have always wanted, by helping them to achieve the proper weight and feel great, which is possible with a custom diet. Keto Diet can be safe as long as it is followed properly. This diet may be followed by anyone who is looking to live a healthier lifestyle and achieve the best feeling with their body. Keto Diet is not for everyone, and it’s important to understand how it works before you try it out.
What is Rachel Roberts’ Custom Keto Diet?
The Custom Keto Diet is one of many keto (or ketogenic) diet-based products on the market. The Custom Keto diet plan has the advantage of being personalized to specific living circumstances (age, activity level, goals, etc.) as well as food choices – whether allergies, ethical considerations, or particular taste for different foods. In order to receive their customized nutrition plan, users must first complete a short quiz.
Customers who complete the survey receive an 8-week tailored keto meal plan, a recipe list with step-by-step cooking instructions, and weekly grocery shopping lists. According to Custom Keto Diet affiliate resources, the target audience consists mostly of women aged 35 to 65.
Is Rachel Roberts’ Keto Diet a Scam or Not?
It would be inaccurate to call The Custom Keto Diet a fraud. In truth, this particular tailored keto diet is effective. Other popular diet regimes I’ve talked about rely on ‘secrets’ and mostly dubious diet hacks. However, the Custom Keto Diet is based on a diet that has been demonstrated to be successful for a wide range of people.
Of course, this does not ensure success with the Custom Keto Diet. The outcome will be determined by your body type.
Another question is whether you need to pay $37 on a tailored keto plan. Ketogenic diet information and recipes are widely available online, or you can spend $10 on a book like Simply Keto by Suzanne Ryan.
Who Exactly is Rachel Roberts?
Rachel Roberts, who claims to be an author and weight loss consultant, devised the Custom Keto Diet. Roberts states in her sales video that she wrote the sales script herself.
Rachel Roberts is nowhere to be found on social media or in other places. It’s debatable whether Rachel Roberts is a real person, let alone a certified weight reduction coach.
However, whether Rachel is a campaign actor or the true founder of the software, the sales video narrated by Rachel is really well made.
Familiarity provides comfort.
The Mere-Exposure Effect is a social psychology notion that was extensively explored and demonstrated in the work of Robert Zajonc.
The mere-exposure effect, also known as the familiarity principle, is thought to act on a subconscious level. It states that the more someone is exposed to something, the more they like it (over other alternatives).
In other words, we develop a predilection for things with which we are previously acquainted.
Well-known companies such as Starbucks, Nike, and Coke have achieved such success partly thanks to the exposure effect. People will generally regard these companies more favorably than less familiar brands because they have been exposed to them so many times.
Here’s another one. A new pop tune has entered the charts. The melody seems to follow you everywhere you go – a pub, a restaurant, a lift, a shopping center. It’s all over the place.
You may have detested the music at first (or were simply indifferent to it), but after a week, you find yourself secretly humming it while doing the dishes. You go on Spotify the next day and add it to your playlist.
How does the mere-exposure effect help the Custom Keto Diet?
In recent years, there has been a surge in interest in the keto diet. Google Trends shows the increase in worldwide searches for keto diet over the last 5 years.
In 2015/16, interest in the ketogenic diet was quite low, then soared in 2019.
The diet has gained widespread media and online coverage. Keto success tales, reviews, and instructional videos abound on the internet.
Unless they’ve been “buried in the Himalayas for the last few years,” as Rachel claims, almost everyone interested in losing weight has heard of the ketogenic diet.
With so much prior exposure to the keto diet, the viewer is more likely to favor the Custom Keto Diet over other diets.
They do not need to learn about or invest in a diet that they are unfamiliar with. They are already aware of the ketogenic diet. And they know it has worked for others.
One of the primary reasons why firms frequently gain from participating in social media advertising is the mere-exposure effect.
Users of these sites are not obligated to interact with or follow a company simply because they paid for promotions. However, the more users who are exposed to the brand, the more familiar they grow with it, and the more likely they are to develop a preference for it.
Easier is Sometimes more Preferable.
It’s human nature to prefer the easiest option.
Because of this, many people are drawn to get-rich-quick schemes and diet drugs. They promise a fast and simple path to success.
We want to reach where we want to go as quickly as possible and with as little work as possible.
Of course, this does not imply that we are slackers or delusory. It simply means that, subconsciously, the easier path or shortcut to our goals is always more desirable and enticing.
One of the most effective tactics in sales and marketing campaigns is to appeal to the human drive for ease.
This same approach underpins the Custom Keto Diet marketing effort.
To begin, they portray weight loss (or “getting into amazing shape”) as a simple process.
Second, take note of the words and phrases used in the Custom Keto Diet advertisement copy: “automatically,” “like clockwork.”
The entire video and sales page is designed to provide the impression of easiness. Dieting with the Custom Keto plan is not only pleasurable, but also absolutely effortless, as illustrated in the screenshot below. The customer is not confined or agitated, they do not need any cooking skills, and they do not even need to think about what to buy.
Rachel Roberts promises that all of the challenges and effort involved with dieting will be eliminated.
Knowing how much customers appreciate convenience, modern firms will go to considerable lengths to provide a more convenient experience for their customers.
Amazon Go is one such example: an innovative shopping device that allows users to avoid the checkout queue and “simply grab and go.” In other words, Amazon Go makes shopping faster, easier, and more convenient.
Amazon has continued to offer new technology meant to improve and simplify the consumer experience. This offers one-click purchasing as well as same-day shipment.
Pricing Psychology Trick
People are drawn to “a good deal.” We just prefer offerings that we believe provide good value.
But what exactly is a good deal? A decent value in comparison to what?
Marketers frequently utilize a method known as price anchoring or the anchor effect to manipulate people’s perceptions of price and value.
First, they propose a price that will serve as a baseline. Any subsequent pricing will be evaluated in relation to the reference point.
Assume you’re in the market for a video camera. You’ve never purchased a video camera before, so you have no idea what pricing to expect.
If the salesperson originally showed you a $150 video camera, $150 becomes your starting point. If someone showed you a $800 camera, you would think it was incredibly costly.
However, if the seller had shown you a $2000 video camera beforehand, you would consider the $800 camera to be very inexpensive.
Dan Ariely recounts a study in his book Predictably Irrational in which getting respondents to quote the last two digits of their social security number altered their pricing perception. That is how strong the anchor effect is.
How Custom Keto Diet Uses A Price Anchor
Price anchoring is also used in the Custom Keto marketing effort, albeit in a somewhat different method. They contrast the pricing of their meal plan with the cost of hiring and working with a nutritionist.
Custom Keto’s target demographic is unlikely to pay personal nutritionists to reduce weight (as an alternative to buying a diet plan for less than 40 dollars). Seeing how much it would cost them to do so (“around 900 dollars”), the 40-dollar offer appears to be a steal.
Rachel Roberts uses the anchor effect by comparing the cost of her product to the cost of consulting with a nutritionist for 8 weeks.
The $900 for working with a dietician serves as a starting point. In comparison, the $39 she is asking for Custom Keto diet appears to be fairly reasonable.
The anchor effect is frequently employed in marketing materials to alter the price impression of the viewer.
Summary and Conclusion
The Custom Keto Diet sales campaign is a wonderful example of how to employ marketing psychology principles to appeal to your target demographic.
I have to give Custom Keto Diet credit for being more honest in their marketing than many other Clickbank weight reduction programs.
In previous articles, I detailed the manipulative and misleading marketing psychology strategies used to sell different weight reduction programs.
I hope this post has been helpful to individuals who have purchased or are considering purchasing the Custom Keto Diet. If you’re still unsure if you should buy the diet, I recommend reading some of the other reviews online.
However, keep in mind that many of the people who write such reviews are affiliates, which means they get paid when you buy the product. As a result, they have an incentive to market the Custom Keto Diet positively.
I would recommend Simply Keto by Suzanne Ryan or the Complete Ketogenic Diet for Beginners by Amy Ramos to people looking for alternatives to the Custom Keto Diet.